We are often asked how our now beloved Vegan Döner Kebab came to be. And, like many great stories, it all started over a cold beer on a hot day in Bodrum. Cem, a historically renowned meat eater, had just dropped the bombshell that he had given up meat and dairy and was now following a plant based diet. As Cem lamented the lack of choice in quality vegan takeaways, Roj excitedly explained that his uncle in Germany had developed a tasty, and top secret, Vegan Döner Kebab recipe which was really popular in his shop in Freiburg. And, with that simple revelation, What The Pitta was born. After a quick pit stop back in London, Roj and Cem headed over to Freiburg to try Roj’s Uncle’s famous Vegan Döner and were so wowed by the great flavour, they knew that they had to bring the recipe back home to share with the UK. It didn’t take long to learn the ropes: making and flipping the fresh breads and seasoning the soya to make it just right. Only two weeks later What The Pitta officially opened its doors (or, in this case, hatches) at The Pump in Shoreditch to bring the Vegan Döner Kebab and other Turkish inspired vegan treats to vegans, vegetarians and meat eaters alike.