At K2L our approach is a little different. We use something we call the SYCI Approach™, which is the cornerstone of our business. It is designed to ensure brand standout and impact at every stage of the client journey. Implemented across 3 distinct phases it helps your brand achieve objectives and dominate the market; Differentiation, Experiences and Growth. Our goal is to create Something You Can’t Ignore at each and every touchpoint, helping brands accelerate growth in competitive markets.