We founded It’s Alive Shop based on our love for natural wine, which we discovered over the course of many years of travel and explorations. As It’s Alive Shop, we have loved working with a range of different importers and distributors, curating lists and shelves of the crème de la crème of the wine world. But we always knew that our passion was to celebrate our favourite winemakers and regions of the world that are yet to make an appearance in the UK. It’s been a long time coming, but we are over the moon to announce “Alive Wine”, our import and trade arm of the business. Alive Wine will serve our trade customers, whilst our retail customers will be able to buy our wines and more from It’s Alive Shop.